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Stage One Report

Research Question

What are the forces factors driving the fashion resale industry in circular economy within Generation X?

Stage one report is the first step of my final dissertation project, I have to decide the project question based on the Future Thinking Report. As the topic is related to the relationship between Gen X and the global resale market, the report has covered a wide range of research including circular economy’s literature review, primary and secondary research methods to develop the research and analytical skills, identify the finding through the micro and macro discussion, and finally come up with a set of insights that link the finding to potential commercial opportunities.



The research makes me value more importance the consumer experience development to create a successful marketing model.

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